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Paramount Global

Will ‘The Floor’ Capitalize on Huge Super Bowl Lead-In Audience?

As Fox aims for record viewership with Super Bowl LIX, it hopes its popular game show, The Floor, hosted by Rob Lowe, will engage new fans, encouraging viewers to stick around...

Paramount and Nielsen Resolve Months-Long Standoff with New Agreement

Paramount and Nielsen have buried the hatchet and, after failing to reach an agreement last fall, they have now signed a multi-year deal. This agreement will enable Nielsen to measure Paramount’s...
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