As the PGA Tour and LIV Golf work towards a merger supported by Saudi Arabia’s Public Investment Fund, Donald Trump is keen to play the role of peacemaker. Four years ago,...
Saudi-backed LIV Golf has invested substantial amounts to attract top PGA Tour stars, but these expenditures contribute only a part of the organization's financial landscape. An industry analyst highlighted this week...
The golf landscape is currently a contentious one, with the divide in the men’s professional game at the forefront of discussion. This has led to criticism directed at players who advocate...
One side is clearly winning golf’s ongoing divide. Last weekend, the PGA Tour’s WM Phoenix Open averaged 2.87 million viewers during final round coverage on CBS, representing a remarkable 36% increase...
While there may be a softening of tensions behind the scenes between the PGA Tour and LIV Golf, the rivalry between golfers and media members on both sides remains intense. The...
Was that really Brandel Chamblee on the Golf Channel Thursday voicing tentative support for LIV Golf? Golf fans have been trying to make sense of it all since the outspoken analyst's...
Fox recently unveiled its eagerly awaited LIV Golf broadcast schedule, revealing key developments for fans. Following last month’s announcement of a new media rights agreement with Fox Sports, which allows “over...
LIV Golf's season-opening event in Riyadh will indeed be held under the lights. The tournament marks the first LIV event following the league's television deal with Fox and is now featured...
Changes atop the LIV Golf executive structure continue to emerge as the league prepares for its third full season. After officially ousting former CEO Greg Norman for Scott O’Neil last week,...
LIV Golf is taking an unprecedented step to attract a larger television audience. The Saudi-funded breakaway golf league will kick off its season in about two weeks in Riyadh, but it...
