Casimiro, the immensely popular Brazilian soccer content creator, is transitioning his CazéTV live event streams exclusively to YouTube due to ongoing copyright complications on Twitch. This change follows Twitch’s ban of CazéTV in December for streaming the FIFA Intercontinental Cup final, marking his third ban in 2024. Casimiro has had a longstanding partnership with FIFA, granting him livestreaming rights to major events like the World Cup.
In addition to FIFA events, Casimiro holds exclusive streaming rights in Brazil for prominent competitions such as the UEFA Europa League and Conference League tournaments, along with Brazil’s Campeonato Brasileiro and Campeonato Paulista, which YouTube acquired and hired him to announce. Alongside this, he also runs a popular Casimito Twitch channel that boasts nearly 4 million followers, which is set to continue despite the shift.
This pivot is a significant victory for YouTube, which partnered with Casimiro early on in his journey. His streams of the Campeonato Paulista have amassed millions of views, with the recent cup final attracting over 7 million viewers. In a country like Brazil, where soccer fervor abounds, Casimiro stands out as a star live streamer, captivating fans with humor and passion as he connects them to the action from his desk.
As he forges new partnerships and offers diverse viewing experiences to his young demographic, Casimiro is paving the way in an industry increasingly concerned about engaging younger viewers. For now, this evolution will unfold on YouTube rather than Twitch, following the latter’s inability to collaborate with CazéTV to safeguard his broadcast rights against the platform’s copyright enforcement.
