Nico Iamaleava didn’t receive the payday he anticipated from Tennessee; on the other hand, the reporter who uncovered the details of his NIL saga has secured a lucrative deal. On Tuesday, On3 founder and CEO Shannon Terry announced via X that his website has signed college sports business and transfer portal reporter Pete Nakos to a new long-term contract, which includes a raise, fulfilling a promise made publicly just days prior.
“Congrats to @PeteNakos_ on a well-deserved raise and new long-term deal with @On3sports,” Terry expressed. “One of the brightest young stars in college sports media — and an even better human. Proud of you, Pete.” In response, Nakos shared his gratitude: “Grateful for everything Shannon and On3 have done for my career. Too many people to thank — time to keep building.”
Grateful for everything Shannon and On3 have done for my career. Too many people to thank — time to keep building.
Shoutout to Luke Stampini, Jack Terry, Jamie Oakes and Haydn Hollin for putting up with me daily. https://t.co/N4P05cF7kH
— Pete Nakos (@PeteNakos_) April 15, 2025
The timing of Nakos’ new deal aligns closely with his recent report detailing Iamaleava’s efforts to negotiate a new NIL deal with Tennessee. This prompted a public rebuttal from Nico’s father, Nic Iamaleava, who insulted Nakos, claiming he was unaware of any ongoing negotiations. However, just a day later, Nakos’ report proved accurate, as Tennessee decided to part ways with the former 5-star quarterback over the contract disputes. This situation, given the significance of both the player and program, could have been a major story on its own; however, it gained further traction following the personal attack by Nic Iamaleava, which was not only inappropriate but also factually incorrect.
Ultimately, Nakos being called a “bi7ch” turned out to be a minor setback as his report was validated. On3’s decision to announce his new contract showcased their savvy by leveraging the publicity while securing one of the industry’s most promising young talents.
