2025 has already been a significant year for WWE, with its flagship show, WWE Raw, launching a 10-year partnership with Netflix. WWE COO Paul Levesque, also known as Triple H, and President Nick Khan recently addressed the effects of this transition during an NAB show in Las Vegas, the host city for WrestleMania on April 19 and 20. Triple H highlighted the global implications of Raw being available on Netflix: “This is the first time ever that it’s been simplified in a way that, globally, the world over, there’s one place, you know where it is, you know when it’s on and you can just go click on it and get there,” he said, H/T Barrett Media. “Whereas before, it was multiple partners all over the place depending on where you were, depending on when it was on and what time and everything else under the sun.”
On the topic of WWE’s global outreach, the promotion recently wrapped up an extensive European tour to build momentum for WrestleMania. Khan remarked on the importance of the timing of that tour: “You can’t just pipe out American content globally and expect that it’s going to resonate,” he explained. “You have to be boots on the ground, and that’s what Paul, the creative team, our superstars, and everyone else were doing. By the way, it’s not easy, but it had to be done. It was a massive success for us in terms of live gate merchandise, and perhaps, most importantly, viewership. So it’s already working, and look for more of that from us moving forward.”
Lastly, they discussed how WWE leverages platforms like X (formerly Twitter) and YouTube to promote clips of segments and matches. Levesque explained, “When you’re putting them in clip form on these things, you’re not giving away what we do. They’re like trailers, and while people will consume a lot of our content in that manner, we’re actually driving them back to the longer form content that they’re already very familiar with. So when you see that clip of a moment that you think, ‘Man, I have to go back and watch that whole thing,’ it’s a wonderful back and forth, allowing viewers to relive those moments at any time.”
