Jeff Goodman once accused Seth Greenberg of being Dan Hurley’s personal PR firm, and he might not be the only one. The former college hoops coach turned ESPN analyst came to Hurley’s defense after a viral video captured the UConn head coach venting about officiating following his team’s NCAA Tournament loss to Florida.
Joey Ellis of Queen City News recorded Hurley warning Baylor’s staff with the following remark:
Dan Hurley exiting the arena after UConn’s NCAA Tournament loss to Florida, presumably about the officiating:
“I hope they don’t f*ck you like they f*cked us. I hope they don’t do that to you, Baylor.” #MarchMadness
(via @Jellis1016) pic.twitter.com/LTtRkSCkpf
— Awful Announcing (@awfulannouncing) March 23, 2025
While that clip didn’t help Hurley, UConn’s reaction drew even more scrutiny. Ellis was promptly threatened by UConn Sports Information Director Bobby Mullen, who later apologized after reportedly claiming he would “ruin his life” if the video wasn’t deleted. Mullen justified his outrage by stating that Ellis had been in an unauthorized area, saying, “The lasting image of Coach Hurley leaving the court should’ve been his walking off the court arm-in-arm with his seniors, overwhelmed with emotion.”
Mullen’s comments were echoed by Greenberg, who seemed to accept this perspective during a recent appearance on Audcay’s You Better You Bet podcast, siding with Hurley and UConn in what became an unnecessary controversy.
“Look, he shouldn’t have said that,” Greenberg admitted to host Nick Kostos. “Not in that situation, not talking to someone else’s team. Two, there shouldn’t be a camera phone in the hallway. That hallway is a sacred place. When you’re going on and off the court, that tunnel should be off-limits to media and cell phones. The NCAA should police that. That’s unacceptable. But Dan’s comments were also inappropriate. Losing a brutal game stirs anger and frustration, and he must improve in this regard. However, the real Dan Hurley is the one who expresses love for his team and who has led them to past victories.”
Greenberg continued to praise Hurley as a dedicated coach filled with passion and energy, acknowledging that while he was wrong, the postgame press conference reflected a different side of him. He firmly believes that media members should not be allowed to film in the tunnel, suggesting that interviews should occur only in designated areas. “When you step on the court, everything’s fair game,” he said, “but that other stuff? Off-limits.” It raises the question: Did Greenberg forget he is part of the media now, too?
