Barstool Sports fans who have relied on Rumble for content over the past year will need to find a new platform. During his Davey Day Trader stream on Monday, Dave Portnoy announced that the partnership with the streamer has ended, as Rumble chose not to renew Barstool’s contract. “We are not a part of Rumble anymore, by the way,” Portnoy remarked casually in response to a viewer’s inquiry. “They didn’t re-up the contract.”
It remains unclear when the partnership officially concluded, with the latest content on Barstool Sports’ Rumble channel—which has over 60,500 subscribers—posted just last week. The deal, first announced in January 2024, was touted as “wide-ranging,” allowing Barstool to air all its video podcasts and live streams on Rumble. Part of the agreement included Barstool promoting Rumble as its “preferred video home,” while both entities collaborated to attract advertisers to the platform. Moreover, Barstool utilized Rumble Cloud for services like computing, storage, and networking.
The partnership’s announcement followed closely after Barstool’s headline-making dispute with YouTube, which had asked the brand to edit an episode of Surviving Barstool due to a joking threat made by an employee. Choosing not to comply, Portnoy withdrew the series from YouTube entirely, placing it behind a paywall before the Rumble deal. Despite previous tensions and the collaboration with Rumble, Barstool has continued to maintain a presence on YouTube, including the latest season of Surviving Barstool. Although their partnership with Rumble was extensive, it wasn’t exclusive and seemingly didn’t yield enough results to warrant a new agreement.
