Each year, the NCAA Tournament captivates audiences not just with the games themselves but also with memorable characters off the court. From charismatic coaches to passionate celebrity fans like Loyola Chicago Ramblers chaplain Sister Jean, these figures often steal the spotlight. This year, McNeese State manager Amir “Aura” Khan has emerged as one of those notable personalities, drawing significant media attention during the Cowboys’ match against Purdue.
“I’ve been told [McNeese manager Amir Khan] has 3 devoted security officers with him at all times… [Special assistant to the HC] is now the manager to Amir Khan, handling all the NIL opportunities… The numbers they’re getting, north of the low 6 figures…” – Evan Washburn pic.twitter.com/t7yaseM2Gk
— Awful Announcing (@awfulannouncing) March 22, 2025
Spike Lee is now sitting next to McNeese manager Amir Khan. #MarchMadness https://t.co/cElpD7pe4v pic.twitter.com/WBPHs83TpK
— Awful Announcing (@awfulannouncing) March 22, 2025
Regarding those NIL deals, CBS’ Matt Norlander provided some insights: McNeese manager Amir “Aura” Khan has a custom Under Armour jumpsuit, with company representatives flying in just for him. He has amassed 12 NIL deals, collectively worth well into six figures, with Buffalo Wild Wings, TickPick, and TurboTax being the most notable partners.
McNeese manager Amir “Aura” Khan now has a customized Under Armour jumpsuit. Company reps flew into Providence last night. I’m told he has 12 NIL deals, all totaling well into the six figures. Buffalo Wild Wings, TickPick and TurboTax are the three biggest. Nothing like March. pic.twitter.com/Jl0DctW6K1
— Matt Norlander (@MattNorlander) March 22, 2025
Khan’s rise to fame isn’t new; he’s gained a significant social media following for his boombox walkouts, his role in keeping the court clean, and more. He has also been photographed with fans during McNeese’s first-round upset over Clemson, and cheerleaders sported shirts and socks featuring his image during that game.
Khan has also garnered admiration from Cowboys players, including guard DJ Richards Jr., who emphasized the crucial role of managers: “They really don’t get credit for what they do. They follow us all year, rebound for us, and still manage to keep up with their classes. I love that Amir is getting this recognition; they all contribute significantly to our success. All we do is put the ball in the hoop. I hope it keeps going.”
The Cowboys have been under the spotlight this year, particularly after their stunning upset of Clemson and head coach Will Wade’s candid remarks about his future career options post-tournament. The growing focus on Khan integrates him into the roster of memorable personalities that will be remembered throughout March Madness history.
