Kentucky Sports Radio, the well-known local radio show and sports podcast hosted by Matt Jones, has secured a new agreement with iHeartMedia. The hit show will continue broadcasting locally on AM radio in Louisville and Lexington, as well as across 51 other stations in Kentucky, according to iHeartMedia’s press release.
“As we approach our 15th anniversary of KSR Radio (and 20th of KSR) in September, I am excited to keep the train rolling for more years ahead!” Jones announced on X. The tweet states,
I am excited to announce that I have signed a new 5 year deal with iHeart Media to extend Kentucky Sports Radio through the end of 2029! pic.twitter.com/l1ro2fwc8p
— Matt Jones (@KySportsRadio) February 25, 2025
KSR is a staple for Kentucky sports fans and has achieved remarkable success in the competitive digital sports media landscape. It consistently ranks among the top 10 sports shows on Apple and Spotify charts, and it boasts 45,000 YouTube subscribers where the show streams live each day, demonstrating its competitiveness with larger programs, all while leveraging its radio reach.
Jones has distinguished himself as a sought-after interviewer in the Kentucky market, with recent interviews featuring Vice President J.D. Vance and Kentucky Governor Andy Beshear, according to the iHeartMedia press release. “Matt’s unique insights and engaging style have made him a beloved figure in the sports community, and we are proud to continue bringing his show to our dedicated audience,” said Kristy Beebe, an area president at iHeartMedia. With its national network and extensive advertising reach, iHeartMedia continues to capture distribution and ad sales agreements with top sports podcasters, including Colin Cowherd and The Volume, along with direct deals with the NFL and NBA. This latest agreement ensures that a local favorite remains part of their roster.
