2024 saw the return of EA Sports’ highly anticipated college football video game franchise after an 11-year hiatus. Plans are already underway for the sequel to debut this summer. However, changes may be on the horizon regarding the payment structure for players who choose to participate in the game. At least 450 college football players have enlisted with Pathway Sports and Entertainment in hopes of securing better compensation for their involvement. College Football 25, the first installment to legally feature players’ real names and likenesses, offered a one-time payment of $600 along with a complimentary copy of the game.
Furthermore, additional compensation was provided to players for marketing purposes, such as being featured on the game’s cover. Pathway Sports and Entertainment has already granted each player a $1,500 upfront payment, with the promise of further royalties. Founded by former Altius Sports Partners CEO Casey Schwab, the agency has yet to negotiate with EA Sports but is optimistic about increasing the remuneration beyond the initial $1,500 offer.
The involvement of agencies in such matters has stirred controversy, including a lawsuit that resulted in a merger between agencies. It’s not surprising that players and their representatives are advocating for a larger share for College Football 26, especially since College Football 25 became the highest-selling sports video game of all-time. Although part of this success can be attributed to the franchise’s long absence, there are high expectations for the sequel.
As for Pathway Sports and Entertainment’s negotiating power, it will largely depend on the caliber and number of players they represent, as EA Sports is likely to prioritize featuring college football’s top stars in the game. Although negotiations have not yet commenced, the discussion around player compensation is set to continue as athletes, agencies, and companies adapt to the evolving landscape of college sports’ NIL era.
