Tennis has always intertwined with fashion. Initially, players adorned formal attire — long pants, skirts, and collared shirts. At Wimbledon, the iconic tradition of white outfits remains, requiring players to dress predominantly in white. However, as the sport evolved, so did its fashion landscape. The 1960s and 1970s marked a turning point with players like Billie Jean King and Chris Evert, who challenged traditional norms through tailored dresses and innovative materials designed for enhanced comfort and mobility.
The 1980s and 1990s ushered in a vibrant array of daring designs, with icons like Andre Agassi and Steffi Graf taking bold fashion risks.
The late 1990s and early 2000s marked a significant evolution in tennis fashion, largely due to the rise of Venus and Serena Williams. These athletes transcended their roles as players, redefining fashion norms in the sport.
