Changes atop the LIV Golf executive structure continue to emerge as the league prepares for its third full season. After officially ousting former CEO Greg Norman for Scott O’Neil last week, LIV Golf and Chief Media Officer Will Staeger have mutually parted ways, according to a report by Josh Carpenter in Sports Business Journal. Staeger, who had been with LIV since its inception, was instrumental in crafting the league’s first television deal with The CW. Although the deal was widely criticized for its ratings, it provided LIV with essential exposure in the United States, helping to establish The CW as a live sports broadcaster.
In a statement sent to SBJ, Staeger expressed, “I’m looking forward to pursuing some exciting entertainment ventures of my own after what has been a career-defining and inspiring partnership with LIV Golf. Not only am I grateful and proud to have been a part of the iconic launch and growth of LIV, but I will forever be rooting for LIV’s continued groundbreaking and innovative success from the other side of the ropes.” A LIV spokesperson echoed these sentiments, stating, “We’re incredibly grateful for Will’s contributions to building the league’s broadcast and LIV Studios model and wish him all the best in his next chapter.”
Staeger, a longtime executive in the sports media arena, previously served as EVP, On Location at Endeavor before taking a leading role at LIV. This departure comes just over a week after LIV officially announced its new media rights agreement with Fox Sports, under which tournaments will air across Fox, FS1, FS2, and Fox Business. The league begins its season on February 6th in Riyadh, with a tournament that will be played under the lights to accommodate its new media partner.
