Philadelphia Eagles star A.J. Brown met Inner Excellence author Jim Murphy on Friday, engaging in a conversation that felt like they were longtime friends. Many fans and media were taken aback when Brown was seen reading the motivational book on the sidelines during the Eagles’ Wild Card victory over the Green Bay Packers on Sunday.
“I haven’t seen too many people read books. But I’ve seen a quarterback eat a hot dog.” – Tom Brady 🏈🎙️📚🌭 #NFL pic.twitter.com/t3KxDqCUXS
— Awful Announcing (@awfulannouncing) January 13, 2025
In response to the buzz around his reading habit, Brown stated that he brings the book to every game and reads it after each drive, praising its inspirational messages. “I read the book, I like to read,” he affirmed. Unsurprisingly, the book’s popularity surged, skyrocketing from a few daily sales to around 10,000 copies the day after the game, as reported by Sportico. ESPN noted the book’s leap from No. 523,497 to No. 1 on Amazon’s best-seller list.
Thus, Murphy’s visit to Brown felt like one of the most logical promotional strategies in the realm of book tours.
AJ Brown met with Jim Murphy, the author of the book Inner Excellence today at the Eagles Novacare Complex for an interview with ESPN’s Sal Paolantonio.
📸 Sal Pal pic.twitter.com/nkbx72zSM0— John Clark (@JClarkNBCS) January 17, 2025
Brown and Murphy are now collaborating on several initiatives. Earlier this week, the AJ Brown Foundation launched a new “reading initiative” on Facebook, featuring one of Murphy’s quotes: “The more you read, the more you know. The more you know, the more you grow.” Additionally, according to Sportico’s Jacob Feldman, Murphy is preparing a revised edition of his now best-selling book “with Brown’s support.”
